About Us

The founder and driving force behind Proactive Talent is Tracy Shuff. She really enjoys working with individuals and teams, helping them make the most of their talents, whether at the highest level of management or starting out on their leadership journey.

Tracy has been coaching for 10 years and have coached hundreds of individuals from commercial organisations large and small, including Astrazeneca, Barclays, Co-operative Group and Shell and – in the public sector – Local Government, Emergency Services and NHS. In all cases, she works with the coachee and, if appropriate, their manager to agree the overall aims and objectives of the coaching intervention, along with the desired outcomes and timescales.

She has a Post Graduate Certificate in Executive Coaching and also one in Team Coaching. Her approach is always practical and tailored for the individual’s own situation, needs and aims. Her style is friendly and informal; however, she’s not afraid to challenge or give honest feedback. Her coaching is largely non-directive, using clear questions to help individuals to become more self-aware.

She uses a psychologically based approach using range of techniques depending on the client’s issues, willingness to change, level of experience and their own preferred way of working. In all cases, she will help set challenging yet realistic targets aimed at improving individual performance and maximizing the contribution to team goals. The theories underpinning her work include: use of self, parts of self, visualisation, deep listening, transactional analysis, emotional intelligence, immunity to change, mindfulness and the impact of organizational systems.

tracy@proactive-coaching.co.uk

Tracy speaking at an IOD Event

Tracy has worked as a coach for over 9 years and my coaching is always practical and tailored for the individual's own situation, needs and aims. My style is friendly and informal; however, she is not afraid to challenge or give honest feedback.

Clients Include